Branding is a strategy that is meant to guide an audience’s perception of your organization and its values, aims and image. Building a successful brand starts with establishing brand standards. Consistent and proper use of your organization’s visual assets and style, voice, collateral materials, messages and actions will help define the overall image you wish to convey.
Cystic Fibrosis / Fibrose kystique Canada: with branch offices across the county participating in national campaigns, consistency is key. This exhaustive manual covers everything from proper logo usage and application on promotional items, to print and digital presentation and photographic style choices in collateral material.
Downtown Legal Services: this manual addresses the challenges of working within a limited budget and focusses on many areas in which DLS can stay on-brand while producing supporting material in-house.
Editors / Réviseurs Canada: this manual recognizes that Editors Canada is a network of Branch and Twig offices across the country and offers guidance for consistent usage of visual assets whether it be at a national or local level.
