At my previous position, I worked with Core Media to produce programs and yearbooks for several professional sports franchises. Working within team-developed brand guidelines, I made effective use of and embellished existing visual assets to create dynamic layouts reflective of the athletic experience. Engaging design helps to connect the spectator to the team and the action, enhancing the game-day experience.
One of the challenges of producing programs for the NHL’s Ottawa Senators was that the entire magazine had to be presented in both English and French.
Programs and Yearbooks for the NBA’s Toronto Raptors strive to match the intensity of the team on the court.
Toronto FC programs capture some of the international flair of both the players and MLS as a league on the rise on the world stage.
When the Buffalo Bills came to town during the Bills in Toronto Series, their game-day magazine had to represent the quality and standard of excellence one would expect of an NFL team.
The Toronto Blue Jays Yearbook celebrates both the team’s achievements of the season and the historic moments in the MLB team’s successful history.
